Clark readies to spend a little cash on media:
Clark will spend a substantial portion of his resources on paid advertising, launching on Tuesday an ambitious two-month , $1.1 million media buy in New Hampshire that highlights his combat heroism and NATO leadership and keeps him on television through the Jan. 27 primary, with few down days. The ads will be launched with a $220,000 first-week blitz of 60-second spots. Campaign officials hope that the spots will help define Clark for the large percentage of undecided voters in the state who know little about him.
Soon after, the campaign plans major television buys in South Carolina and Arizona, states where Clark is popular. The later buys are part of an aggressive strategy that anticipates Clark doing well in New Hampshire, and breaking out of the nine-person pack in the Feb. 3 primaries, creating a two-man race with Dean.
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